Caring for knitwear so it lasts

Wash less, fold never hang, and keep a comb for the pills. Small habits that keep a jumper for ten winters.

Start with what you love

The best outfits begin with one piece you would wear every day if you could. Build around it, and let everything else play a supporting part.

Look at the details

Fabric, cut and colour do more than any trend. A fluid crepe moves differently from a crisp cotton, and a warm camel sits beside more colours than black does.

• Choose one statement piece per look.
• Repeat a colour once, from top to shoes.
• Balance a full shape with a slim one.

Try it on twice

Wear a new piece around the house for an hour before you take the tags off. You will know by then whether it is yours.

Buy less, choose well, and wear it often.

Ask when unsure

Write to us with any question about fit or fabric and we answer within a working day.