Meet the designer

Our head of design on the city she draws from, the fabric she always comes back to and the piece she would save in a fire.

Start with what you love

The best outfits begin with one piece you would wear every day if you could. Build around it, and let everything else play a supporting part.

Look at the details

Fabric, cut and colour do more than any trend. A fluid crepe moves differently from a crisp cotton, and a warm camel sits beside more colours than black does.

• Choose one statement piece per look.
• Repeat a colour once, from top to shoes.
• Balance a full shape with a slim one.

Try it on twice

Wear a new piece around the house for an hour before you take the tags off. You will know by then whether it is yours.

Buy less, choose well, and wear it often.

Ask when unsure

Write to us with any question about fit or fabric and we answer within a working day.